What it reveals of the reference portfolio?
Fundamental human expression, that cornerstone of the business relationship of trust. If there is no trust, no deal. It’s that simple. The purchase of products, the situation is somewhat simpler, especially when it comes to some well-known brand. The branded products has won the reputation of public trust, so please do not reference each product before purchasing.
The service sector is no longer so strong solvent effect on the reputation of confidence. The service can not be cloned, so each case is unique, it is more possible source of error. It is therefore quite natural that, before someone invited to a service, I will try to ascertain from the expertise and capabilities. This is completely in place.
This is normal practice, clients, tasks, activities, list, presentation, illustration, etc. … the fall, this is no problem, BUT!
What if there is a very talented, skilled, professional team brings a great company. Really know their stuff, művelnének miracles, also give a fair estimate, but due to lack of confidence does not receive an order, since there is no “reference”. In contrast, the order can get a mediocre company, who is still only tangible history.
OK! I’m not making up the warm water, much better than I do not even know it’s a double-edged thing, but a remarkable twist of the case. And not only that the leading firms in the head cook, we analyze a little bit at the “references”.
